What is a squeeze page?
A squeeze page is a landing page created to collect email address through the numbers of subscribers. The idea of a squeeze page is forming your email list that will for your mailing campaign and sending the subscribers marketing email for your product. In this way you make sales and make money. The more subscribers you have, the better is, and because the more change you have to make more sales.
How to make the best Squeeze Page
Make a special offer
The goal of a squeeze page is to create an email list by collecting as much email address, as there is possible. The more email address you collect the better is, because you can send them back email, when you can do marketing for the product and convince them to buy the product.
But there are some questions about this:
- How to collect email addresses?
- How to convince the peoples to write their email address in the squeeze page?
- Is this a good strategy of making sales
We collect email addresses through the numbers of subscribers. The people subscribe their by writing their email addresses. We can pay an email company to do this.
We must tell you that this is one the most effective way of making money online. This strategy is very special, and clear.
About the question: How to convince the peoples to write their email address in the squeeze page? -> We can do this by if we follow these strategies:
You can make them a special offer, for example:
- A discount if they buy the product
- A free e-book
- A free video introduction of what the product contain
Select a good design
It is very important to choose a good design. Here we have choose to design our site in the structure of squeeze page.
What is the structure of a squeeze page?
Bellow I have design general structure of a squeeze page.
Let us continue with the example. So we want to sell a product online that help people to lose weight.
The headline may be: Lose weight fast
On the left square can write this a text: This program will show you how to lose weight fast, in the secure way and after that how to maintain the proper weight:
- Lose weight fast
- 100% secure
- Tested over 1 million peoples over the word
- Scientifically approved
Also you can enter a picture or video.
On the right square you can write: Enter your email address to get the FREE manual. Remember that to attract people and to get their email address you have to offer them something free. This is a trick that no one has shown you before, because they don’t want you to get their secret. The idea is to collect as much more email addresses as it can be possible, to email them back, and then to convince them to buy the product. This is COOL, isn’t it?!!
Below is an example of a real squeeze page.
There are several ways of how the new consumers can register:
- One field only for email address
- Two fields: one for email address and one for the name
- Three fields: one for the email address, one for the name and one for the name of your state, or for name of the company, etc.
I recommend you to choose the first form: one field only for email addresses. It is the easiest and the quickest. In this way people don’t lose their patience when they register their personal information. So, remember, people don’t like to wait too much. When there are in front on the computer they want to do things in the fastest way.
Choose your “call to action” button
Before choosing “call to action” remember what client want. Most of the people in the internet, when they see button “buy now” “purchase now” or “order now” hesitate to click there, because they don’t want to buy the product immediately.
So, be careful what “call to action” button to choose.
People don’t like to spend their money when there are in front of the computer. They don’t want to lose their money so quickly. They need time to buy something, because at first they must convince for the product.
The idea is not to force people to buy the product, but to convince them that the product is good enough.
For example you can use this “call to action button”:
- Special Offer
- Free access
- Click here to get FREE PDF
Use or not a popup
What is a popup?
When you type a URL or when you one a site, suddenly is opens a small window, and it usually gives an offers to you, to write your email. You may click outside the window to continue to the main site, or you may enter your email address to register for the offer.
According to the above statistic, most of the times peoples get disturb from the popup, BUT they can be the most effective sites, is you follow the right strategy.
Popup-s are the most effective site to collect email addresses. We use popup-s if we want to make money through email marketing. Email marketing is a very special marketing because it keeps you more related with the peoples. Up here I have described how to create an effective site like a popup. A site is like a popup, from his special design.
When you create a site we can use also an option if you want to insert a popup. This popup is not a site like a popup, but it is an option, for a lot of sites, blogs, if they want to use it. If we click on one URL, suddenly it opens a window (popup) when you have to write your email or not.
It seems a little confused, but I want to make this very clear. I want to explain all how this thing works. In conclusion we may say they we have 2 kind of popup-s.
- A site with a URL that is design like a popup: with a picture or video, a small concentrated text and with “call to action” button.
- It is not a specific site, but it is a extra option of your current site, when you have to decided if you want to enter a popup, when do you want this popup to be shown: at the first when people click on the URL of your site, in the middle or in the end.
In our case I believe that using a popup is it not necessary, because we have created a squeeze page that is related with a popup.