What is email marketing?
“ Electronic marketing is directly marketing a commercial message to a group of people using email. Email marketing can be used to sell product or current customer database. So you send email messages with the purpose of creating a relationship of a merchant, to convince the customers to purchase, to sell product and to create loyal customers. ”
Source: Email marketing – Wikipedia, the free encyclopedia
How to create an effective email marketing
- Determine Your audience
Before you start designing, writing, and sending email to the subscribers, you have to determine who your audience is. If you find who are the people that will read your emails it will be easier to decide what to write to them.
Who are the subscribers on your list? You can find it by the product that you are selling. If you sell a girl product, obviously you audience will be girls, but if you sell a product to lose weight, you audience may be girls, or boys, women or mans who want to lose weight.
If you still don’t have any subscribers yet, who will be your target audience? Which will be their age and sex?
In this case your subscribers are from both sexes and over age 18. Subscribers will want to know about the product that you are selling, how to use it and how they can purchase it.
- Determine Your Content
Before you write an email, at first you have to think what you’re going to say to them. This is your email text, content. Before you write to them, you have to think, why they have signed up to you, what is their problem, and you can solve it, how you can solve their problem. Be careful, because the text should not be so general, it has to be specific to the main problem, and it has to include all each email of campaign; because remember that you are sending only one email for all the subscribers.
The text that you are up to write has to be very special for the subscribers, and you have to make sure that they don’t miss it. Also you can send them newsletters. They are very popular, because they are attractive, have beautiful design, you can enter there not only the text, but also photo.
Also don’t remember to enter you affiliate link into the email, so the readers, can click to it and buy the product. You can get you affiliate link from the click-bank account, where you select a product to promote it. I recommend you not to show you full affiliate link as you can get it from click-bank, but you can modify it.
To do this you can to the sites like: tiny URL, etc to shorten links. There you can enter your affiliate link, and after that you get you tiny URL link. This tiny URL (affiliate link) you have to enter to the email that you send to the subscribers.
Except this shorten link: tiny URL, you may also use other like: goo.gl, bitly.com, tiny.cc, etc.
3. Choose a good subject when you send an email
To make the people click on the email that you send to them, you must choose a good subject to encourage them to do that.
The subject must be short, optimistic. For example, in our example of losing weight, the subject must be: The trick of losing 6 pounds in one week, Final resold of losing weight TODAY, etc.